Mass communication and its Types

Mass communication is the process of imparting and exchanging information through mass media to large segments of the population.
Mass communication differs from other forms of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers.
Mass communication course in Dehradun
TYPES OF MASS COMMUNICATION:

1. Advertising

Advertising, in relation to mass communication, is marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television,

2. Journalism

Journalism is the production and distribution of reports on events for presentation through the media. The study of journalism involves analyzing the dissemination of information to the public through media outlets such as newspapers, news channels, radio stations, television stations, and, more recently, e-readers and smartphones.

3. Public relations

Public relations is the process of providing information to the public in order to present a specific view of a product or organization.

4. Social media

Social media, in its modern use, refers to platforms used on both mobile devices and home computers that allow users to interact through the use of words, images, sounds, and video. Social media includes popular sites such as Facebook and Instagram, as well as sites that can aid in business networking such as LinkedIn.

5. Audio media

Media communication that uses audio or recordings to deliver and transfer information through the means of sound May refer to audio formats may refer to analog tape cassettes and digital cd's, computer files containing audio, in any number of digital formats
a. Recorded music
b. Radio
c. Convergence
6. Film and television

a.Film
b.Television
7. Interactive media

Interactive content is trending in 2020. That’s why you need to look closely at interactive media that brands have been using to complement their content and create even more engaging, exciting experiences.

a. Video games
b. Ethics in interactive media
c. E-books

About Us:

Minerva Institute of Management & Technology is a premier institute that bestows a prolific path to the aspirants having a creative mind. MIMT which is the Mass communication course in Dehradun has been established to provide quality education in consistence with the changing world by integrating the best infrastructure and qualified faculty so that students can become competent professionals after completing the Mass communication course in Dehradun or any other course and be of utmost benefit to the society.