Mass communication and its Types
Mass communication and its Types Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. Mass communication differs from other forms of communication, such as interpersonal communication and organizational communication , because it focuses on particular resources transmitting information to numerous receivers. Mass communication course in Dehradun TYPES OF MASS COMMUNICATION: 1. Advertising Advertising, in relation to mass communication, is marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media , such as television, 2. Journalism Journalism is the production and distribution of reports on events for presentation through the media. The study of journalism involves analyzing the dissemination of information to the public through media outlets such as newspapers, news